Having a good website and a digital marketing plan is the equivalent of having a well-designed visiting card. The visiting card would only be useful if it reaches the hands of prospective buyers. Similarly, the whole strategy of digital marketing is to get widely seen by all the right people online. A good digital marketing …
Digital marketing so very exciting because it is continually evolving. However, this is also why it is so challenging. If you do not stay ahead of the curve and evolve at the same speed as your peers, you are in danger of being left behind. It is much like surfing. As long as the surfer …
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What Is Lead Generation? Lead generation is a marketing process by which the potential or possible consumers or clients of business are identified. This likely customer is enticed to enquire and find out more about a product or service. This would then ideally turn that lead into a sale. Lead generation is a form of …
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Personalization and Direct Engagement While a website or a web app gives the customer a good way to explore your business and services, a mobile app is as individualized, personalized and in your face as you can get. The user experience on a mobile app can be tailored and customized better for the customer’s behavior …
Entrepreneurs are a rare breed who possess the vision, drive and stamina to take an idea and run with it. The most inspirational business stories of our times are of relatively obscure people who have built their business empires from humble beginnings in their garages. They have been a step ahead of public demand and …
Search Engines: The primary way to finding anything online is by searching for it. The words and phrases that people use to search for a particular thing are called keywords. So, attaining high visibility on a keyword search for one’s services is of vital importance. Any online content that is presented by a business has …
An introduction to the world of digital marketing. What is it and why does it help your business grow? Marketing is how companies get seen by target customers. Businesses have always preferred to market themselves through the most popular media. The most desirable marketing medium is always the one that gets seen the most. …