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What is SEO?

Search Engine Optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

What is SMO?

Social Media Optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service, brand or event.

What is Digital Marketing?

Digital Marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising and any other digital medium.

What is SEO friendly URL?

An SEO-friendly URL structure is the following things: Easy to read- Users and search engines should be able to understand what is on each page just by looking at the URL. Keyword-rich: Keywords still matter and your target queries should be within URLs.

What is Google Analytics?

Google analytics is a service offered by Google that tracks and reports website traffic. Google Analytics provides information on how website users interact with your site.

What is Webmaster tool?

Webmaster tool is a service used to check indexing status and optimize visibility of the websites. Webmaster Tool gives insights on how search engines interact with your site.

What is sitemap?

A site map is a list of pages of a website. Structured listings intended for web crawlers such as search engines.

What is Bounce rate?

The percentage of visitors to a particular website who navigate away from the site after viewing only one page. The average Bounce rate should be between 26-40% .

Bounce rate= Total one page visit/Total Entrance Visit

What is Exit rate?

The Percentage of visitors who exit your website after landing on a page.

Exit Rate = total exists from a page/total visits for a page

What is indexing in SEO?

Indexing is the process of adding web pages into Google search. When crawlers save or index the links in search engine database, it is called indexing.

What is page segmentation in SEO?

Splitting a web page into separate pieces and analyzing each piece individually is called page segmentation.